What is wrong with this picture?

[click to enlarge]

But... wait... What the hell? I've been in this on and off all day! I had my game in shop mode waiting for my energy to refill for a while, I returned to teh game and it said that I needed to reload. I hadn't interacted with in in a while so I'm like "Okay, sure, I'll reload." When I reloaded, I got that.
Typical EA, I suppose... I better not have lost all my progress D:

EDIT: They have now added "Down for open beta maintenance." underneath the picture.

EDIT 2: (next day) It now says "Undergoing beta testing."